At a high-level

I craft miracles within finite marketing budgets.

I work across the trifecta of creative, technical and analytical disciplines to help teams define and hit their KPIs — identifying the most effective and efficient paths to help goals get met. I then make the meaningful contributions needed to squeeze every last ounce of ROI out of the multi-channel, integrated, digital campaigns that get us there.

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Content

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Design

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Development

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SEO

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Social & SEM

Data + Consumer Empathy

"We need you to give it the Steveness"

- an absolutely awful, direct quote from Greg Higham (Former CIO at )

Greg's quote above (as much as I hate the word "Steveness"), speaks to an ability to quickly boil down content initiatives — effectively communicating what matters to the target audience in a way that resonates. I create content for people.

Portfolio

Take a look

Here's a Few Examples of Recent Work:

Dig Deeper

And here are some more granular examples:

Looking for something else? Feel free to check me out on Behance for a few more examples.

Capabilities

Ground-level Experience & Expertise

Specific Areas I Can Contribute to Your Team

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Content Strategy & Copywriting

  • Strategic & tactical content planning from ideation to editorial calendars
  • Buyer persona development
  • Short & long-form copywriting with flexible tone & voice
  • Heading & CTA development
  • Email copy + creative - transactional and marketing
  • Funnel mapping & automation workflows
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Web & Graphic Design

  • Responsive web & UI/UX element design
  • Adobe CS proficiency gravitating towards Photoshop, InDesign & Illustrator
  • Efficient prototyping including Sketch & in-browser
  • Strong color theory & typography enthusiast
  • Infographics, logos, banners, hero images, icons & other supporting graphics
  • Stand-out-from-the-crowd social creative
  • Web-focused photography
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Development & Site Management

  • Extremely clean & efficient HTML5/CSS3
  • Strong enough PHP/Javascript/jQuery to play well with other's code (Form handling, Plugins, Wordpress Manipulation, API integrations, etc)
  • Bootstrap/Skel frameworks
  • Shared, dedicated and VPS Hosting setup and optimization
  • Hubspot, SharpSpring & other Marketing Automation workflows
  • Zapier work-arounds when API integrations aren't feasible or cost effective
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SEO & Conversion Rate Optimization

  • Deep-dive keyword research & opportunity analysis
  • Current content optimization & go-forward content SEO templating
  • Deep MOZ/SEMRush/Ahrefs experience
  • Extremely strong track record with local and geo-qualified organic rankings and map pack placement
  • Link building outreach
  • Content clustering
  • Significant Google Analytics, Search Console & Tag Manager and Custom Event setup & optimization experience
  • CTA refinement and other CRO functions
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Organic & Paid Social/SEM/PPC

  • Audience targeting
    (traditional & out-of-the-box)
  • Landing page design, dev & testing
  • A/B & multivariate testing
  • Campaign/Ad Set/Ads management & reporting
  • AdHawk, Hootsuite, BuzzSumo & additional SaaS experience
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Miscellaneous Experience

  • Multiple CRM Platforms: Hubspot, Salesforce, Zoho & others.
  • MOZ Pro & MOZ local + custom developed SERP tracking
  • Xtensio, Jumpchart and other content planning tools
  • Avid Slack user who has all the GIFs
  • Adaptable project mangement workflows from Basecamp, Trello, Teamwork and more.
  • Accurate time and budget forecasting

Results

Documented Results

Download a Case Study

Interested in seeing the practical application of the skillset I've outlined above? Check out this white paper exploring my work with W Academy - A high-end cosmetology & esthetician school in Danville, CA.

Contact info optional

My Background

My Background

Behind-the-Scenes or Client-Facing

Boutique Digital Marketing Agency

Since 2013, I've been wearing a number of digital marketing and operations hats for 4S Design Studio - a small, 4-person digital marketing team in The San Francisco Bay Area.

In that time, I’ve gotten to work with everyone from one of the original founders of Twitter, a former CIO at Marketo, and perhaps most impressively, the founder of this fantastic little farm-to-table restaurant down the street -- might be the best damn fried chicken you’ve ever had.

Prior to 4SDS, I spent 2-years freelancing. That was a combination of design & development work followed by a gradual transition to more encompassing digital marketing work including SEO, paid & organic social media, email marketing and more.

+ A Fortune 500 Foundation

Prior to 4SDS, I come from a Fortune 500 marketing, sales and account management background in consumer products.

I spent roughly 8 years in a series of advancing roles with the iconic brand, Stanley Black & Decker. I started with them as a temp hire and ultimately became their National Account Manager for the Southwestern U.S.

I spent 5 additional years getting direct management experience with Hy-Ko, a mid-sized category leader in the consumer hardware industry.