Broad Scope or Specialized
I work with teams to strategize for, create, execute, track and optimize digital marketing initiatives using an arsenal of creative, technical & analytical skills that converge on content marketing, often with an inbound approach. I can generalize, hopping in where needed to take projects from concept to launch, or I can deep dive into specific areas that compliment your team's existing expertise.
Ground-level Experience & Expertise
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Since 2013, I've been wearing a number of digital marketing and operations hats for 4S Design Studio - a small, 4-person digital marketing team in The Bay Area.
I've worked with clients that include marquee names like Greg Higham (Marketo CIO) and Evan Henshaw-Plath (Twitter Co-Founder) as well as scores of clients with less name recognition. I've been directly involved with taking 47 projects from RFP to launch and currently work with a large handful of retainer-based clients on a broad range of content marketing initiatives.
Prior to 4SDS, I come from a Fortune 500 marketing, sales and account management background in consumer products.
I spent roughly 8 years in a series of career advancing roles with Stanley Black & Decker, starting as a temp hire and ultimately becoming their National Account Manager for the Western U.S.
I spent 5 additional years getting direct management experience with Hy-Ko, a mid-sized company with a growth platform centered around a hardware/software platform for programing RFID tags.