Broad Scope or Specialized

Meaningfully Contributing Where Needed

Strategy + Content + Design + Dev + Social + Email + SEO & SEM

I work with teams to strategize for, create, execute, track and optimize digital marketing initiatives using an arsenal of creative, technical & analytical skills that converge on content marketing, often with an inbound approach. I can generalize, hopping in where needed to take projects from concept to launch, or I can deep dive into specific areas that compliment your team's existing expertise.

Capabilities

Ground-level Experience & Expertise

Specific Areas I Can Contribute to Your Team

content icon

Content Strategy & Copywriting

  • Strategic & tactical content planning from ideation to editorial calendars
  • Buyer persona development
  • Short & long-form copywriting with flexible tone & voice
  • Heading & CTA development
  • Email copy + creative - transactional and marketing
  • Funnel mapping & automation workflows
content icon

Web & Graphic Design

  • Responsive web & UI/UX element design
  • Adobe CS proficiency gravitating towards Photoshop, InDesign & Illustrator
  • Efficient prototyping including Sketch & in-browser
  • Strong color theory & typography enthusiast
  • Infographics, logos, banners, hero images, icons & other supporting graphics
  • Stand-out-from-the-crowd social creative
  • Web-focused photography
content icon

Development & Site Management

  • Extremely clean & efficient HTML5/CSS3
  • Strong enough PHP/Javascript/jQuery to play well with other's code (Form handling, Plugins, Wordpress Manipulation, API integrations, etc)
  • Bootstrap/Skel frameworks
  • Shared, dedicated and VPS Hosting setup and optimization
  • Hubspot, SharpSpring & other Marketing Automation workflows
  • Zapier work-arounds when API integrations aren't feasible or cost effective
content icon

SEO & Conversion Rate Optimization

  • Deep-dive keyword research & opportunity analysis
  • Current content optimization & go-forward content SEO templating
  • Deep MOZ/SEMRush/Ahrefs experience
  • Extremely strong track record with local and geo-qualified organic rankings and map pack placement
  • Link building outreach
  • Content clustering
  • Significant Google Analytics, Search Console & Tag Manager and Custom Event setup & optimization experience
  • CTA refinement and other CRO functions
content icon

Organic & Paid Social/SEM/PPC

  • Audience targeting
    (traditional & out-of-the-box)
  • Landing page design, dev & testing
  • A/B & multivariate testing
  • Campaign/Ad Set/Ads management & reporting
  • AdHawk, Hootsuite, BuzzSumo & additional SaaS experience
content icon

Miscellaneous Experience

  • Multiple CRM Platforms: Hubspot, Salesforce, Zoho & others.
  • MOZ Pro & MOZ local + custom developed SERP tracking
  • Xtensio, Jumpchart and other content planning tools
  • Avid Slack user who has all the GIFs
  • Adaptable project mangement workflows from Basecamp, Trello, Teamwork and more.
  • Accurate time and budget forecasting

Results

Documented Results

Download a Case Study

Interested in seeing the practical application of the skillset I've outlined above? Check out this white paper exploring my work with W Academy - A high-end cosmetology & esthetician school in Danville, CA.

Contact info optional

Portfolio

Take a look

A Few Examples of My Work:

Koru Pacific (Development)

 koru.4sdesignstudio.com

  • Industry: Packaging
  • Company Size: SMB
  • Launch Date: August 2018
  • Content Strategy & Copywriting
  • Logo Rework
  • Hubspot CRM Integration
  • Web Design
  • Keyword Research & SEO
  • Landing Page Templating
  • Adwords, Facebook & LinkedIn PPC
  • Email Marketing

KURE Wellness Retreat

 kurewellnessretreat.com

  • Industry: Salon & Spa
  • Company Size: SMB
  • Launch Date: September 2016
  • Website Design
  • Integration with Shedul SaaS
  • Email Marketing
  • Facebook Advertising
  • Landing Page Templating
  • Dedicated campaigns resulted in Best of The East Bay awards
  • On-site Photography

W Academy of Salon + Spa

 w-academy.com

  • Industry: Education
  • Company Size: SMB
  • Launch Date: June 2017
  • Website Design
  • Custom appointment system
  • Hubspot platform
  • Multiple sales funnels
  • Social management
  • SEO
  • On-site Photography

eian.io

 eian.io

  • Industry: FinTech/Blockchain
  • Company Size: Startup
  • Launch Date: June 2018
  • Website Design
  • Content Collaboration
  • White Paper
  • PowerPoint Pitch Deck
  • Marketing Automation
  • Graphic Design
  • Logo Rework

Summit Wealth & Retirement

 summitwealthandretirement.com

  • Industry: Finance
  • Company Size: SMB
  • Launch Date: January 2018
  • Website Design
  • Logo Rework
  • Copywriting
  • Landing Pages
  • Paid Social
  • Adwords
  • CallRail

Not what you were looking for? Check out my Behance for additional examples.

My Background

My Background

Behind-the-Scenes or Client-Facing

Boutique Digital Marketing Agency

Since 2013, I've been wearing a number of digital marketing and operations hats for 4S Design Studio - a small, 4-person digital marketing team in The Bay Area.

I've worked with clients that include marquee names like Greg Higham (Marketo CIO) and Evan Henshaw-Plath (Twitter Co-Founder) as well as scores of clients with less name recognition. I've been directly involved with taking 47 projects from RFP to launch and currently work with a large handful of retainer-based clients on a broad range of content marketing initiatives.

+ A Fortune 500 Foundation

Prior to 4SDS, I come from a Fortune 500 marketing, sales and account management background in consumer products.

I spent roughly 8 years in a series of career advancing roles with Stanley Black & Decker, starting as a temp hire and ultimately becoming their National Account Manager for the Western U.S.

I spent 5 additional years getting direct management experience with Hy-Ko, a mid-sized company with a growth platform centered around a hardware/software platform for programing RFID tags.